Digital Marketing Archives

ChatGPT May Scrape Google, but the Results Don’t Match

We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response.

100 Most Cited Domains in Google’s AI Mode

Get the week’s best marketing content We analyzed our Brand Radar database of 5.5 million AI Mode queries to identify

How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)

AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your website. But how

What We Actually Know About Optimizing for LLM Search

When you search on the internet, there’s a good chance LLMs are involved somewhere in the process. If you want

All You Need to Know

Google announced AI Mode as a Labs experiment on 5 March 2025. Two months later, on 20 May 2025, Google rolled

81 AI SEO Statistics for 2025 (Fresh and Original Data)

It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation between their search

How to Win in AI-Powered Search

Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them

SEO “Chunk Optimization” is Overrated

Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get

Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed

Get the week’s best marketing content Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process

5 Places to Optimize Beyond Google

Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online.

Growth Strategies and Metrics For the AI Era

GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in

The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge

It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the way, an electric

Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt

In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by ChatGPT, Gemini, and Copilot appear

How to Detect AI-Generated Content

In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% contained AI-generated content. With the rapid

How 8 Companies Are Evolving Their SEO Strategies

First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies since losing clicks

My Complete AI Content Process for Ahrefs

Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog. I’ll be honest: there are

How to Track Website Metrics With One Free, Privacy-Friendly Tool

There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the

Is SEO Dead? Real Data vs. Internet Hysteria

Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side, we’ve got how

Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed)

Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations across 7 AI

What We Learned From Studying Our Own “AI Proof” Keywords

Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of

How SERP Features Have Evolved in the AI Era

We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year.

Google’s Free SEO Tools, Explained

Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together

76% of AI Overview Citations Pull From Top 10 Pages

How much do traditional and AI search results overlap? AI models draw on search engine indexes to enrich their static

Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?

If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to

8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)

Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For example, here’s an

Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google

I set up some tests over a month ago to see if Google would rank content generated by Google AI

15 Marketing Conferences to Attend in 2025

Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends!

AI Overviews Cite AI-Generated Content More Than Human Writing

AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve their accuracy, but according

9 Digital Marketing Conferences We’re Attending in 2025

It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all. But we’ve been

Does Being Mentioned on Highly Linked Pages Influence AI Mentions?

Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more mentions in AI

Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Does

AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)

In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there

The Medicai + Ahrefs Success story

Medicai used Ahrefs to accelerate their organic traffic against their competitors using a combination of programmatic and content-based strategies. Get

Does Being Mentioned on High Traffic Pages Influence AI Mentions?

Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants?

The 8 Best AI Detectors, Tested and Compared

We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used

How to Build a Website (Start to Finish, With Walkthroughs)

You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or

The Lean Guide to Product Research

Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many

AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors

Google is forever telling us that AI search is better quality… When they [users] get to a decision to click

AI Traffic Has Increased 9.7x in the Past Year

Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom

80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)

AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a

Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions

Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was

The Expert-Reviewed Guide to Automotive SEO

I became interested in automotive SEO after buying a new car and getting some repairs done on my old one

My Exact 7-Step Framework for Brand SEO (With Templates)

Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions

Websites With More Organic Search Traffic Get Mentioned More in AI Search

I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic

A Beginner-to-Pro Blueprint in 4 Weeks

For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10 Gen Zers are

Here’s Who Gets Favored & Who Gets Shunned in the New Era

AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen

AI Bots Are Closing in on Search Engine Bots

The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots

AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks.

Content Marketing Analytics, Without the Fluff

Figuring out if your content marketing works is really tough. Even though we have better analytics tools each year, it’s

0.5% of Visitors Drove 12.1% of Signups

Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, this

44 AI Marketing Statistics for 2025

Get the week’s best marketing content From how content is created to how brands are appearing in search, AI is

86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews

Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training

The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content I

Marketers Using AI Publish 42% More Content [+ New Research Report]

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks.

What’s the Point of AI Detectors?

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn

Good SEO Plus Lazy Marketing Won’t Cut It Anymore

SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an

Google Is Stealing Your International Search Traffic With Automated Translations

Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other

Almost Half of Google Searches Are Branded. Here’s Why That Matters

When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do [whatever]”.

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big

Generative Engines Are Breaking Web Analytics and Hurting Their Future

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked

Strategies from Someone Who Lives It

According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a

The AI Bots That ~140 Million Websites Block the Most

AI bots power some of the most advanced technologies we use today, from search engines to AI assistants. However, their

The SEO Bots That ~140 Million Websites Block the Most

Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide.

Google AI Mode Is Here, But You Can’t Track It Properly

Get the week’s best marketing content Google just rolled out AI Mode to US users. I was testing if the

Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)

Built within these scores is an implicit assumption that the higher your score, the higher you’ll likely rank on Google.

LLMO Is in Its Black Hat Era

We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system. That’s

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3%

74% of New Webpages Include AI Content (Study of 900k Pages)

We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At

15 AEO Tools That Will Help You Optimize for LLMs

AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers.

My 9 Top Picks Under $300

Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and landing page optimization to fraud

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages

Top 50 Fastest-Growing EdTech Companies

The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year. From AI tutors to

Top 40 Fastest-Growing Cybersecurity Companies

The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new AI-led security innovations

How to Calculate, Use, And Improve It

Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find

PPC Keyword Research for Google Ads: A First-Timer’s Guide

PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking

How to Do an Actually Useful PPC Competitive Analysis Using AI

A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads

Why Longer Content Isn’t Better

You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from

What Is llms.txt, and Should You Care About It?

Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand”

How to Rank for a Keyword (8 Steps)

You have a target keyword. You want to have your website appear in the search results for that keyword. How

5 Smart Ways to Spy On Your Competitors’ Ads

Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly

GEO, LLMO, AEO… It’s All Just SEO

As a marketer, I want to know if there are specific things I should do to improve our LLM visibility

How to Track and Analyze Your AI Traffic

AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations. But

How to Build Trust and Rank Higher in 2025

This guide is designed to help financial institutions of all sizes navigate the unique challenges of increasing visibility in Google

An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)

The secret weapon behind a successful event isn’t just great speakers, a cool venue, or sold-out tickets. It’s also the

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything

While AI traffic is growing as a referral source, Google still dominates by a factor of 345x, and Reddit out-refers

Python for SEO, Explained for Beginners

Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation

Google Is Looking Out for #1. It’s Time You Do, Too

There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of SEO Strategy &

My Favorite Wayback Machine Alternatives

The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where

How to Create Quality Content (Follow Our 5-Level Framework)

If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe.

Search Engine Ads Explained in 10 Minutes (with Expert Tips)

Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the

13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)

Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the

The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume

Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume

16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025

We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below,

Education SEO for Higher Education, EdTech and K-12 Schools

If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO

Why Most Marketers Stay Stuck

Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend extra money to

We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing

We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus

Digital Marketing Analytics Made Simple With This Free AI Tool

Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about

SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)

Here are two ideas that can be true at the same time: SEO offers worse returns than it used to.

17 Proven SaaS Marketing Strategies From 11 CMOs & Founders

Over the past year, we interviewed top SaaS founders and marketing executives on the Ahrefs Podcast. We asked them about

The Top 50 Ecommerce Startups by Search Growth (Q1 2025)

We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year. When we see organic

16 Top Search Engines in 2025 (Including Google Alternatives)

What are the top search engines in the world? It depends on what you’re looking for. Slowly disappearing are the

How to Get Customers (There Are Only 4 Ways)

Getting customers is the lifeblood of any business. But search for “how to get customers,” and you’ll find yourself flooded

Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out

SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis between organic traffic

How to Pronounce Ahrefs (The Official Way)

Get the week’s best marketing content Life is full of huge, difficult questions. Are we alone in the universe? Why

Your Cheat Code for More Rankings, Less Guesswork

SEO isn’t magic—it’s a system. And without clear, repeatable SOPs (standard operating procedures), even the best strategies fall apart faster

How to Analyze a Sudden Drop in Website Traffic [With Template]

A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility declines, and conversions take a

Top 50 Trending SaaS Startups (Q1 2025)

We analyzed the organic traffic growth of over 10000 websites to discover the hottest trending saas startups. At the top

Top 40 Trending EV Companies (Q1 2025)

We analyzed the organic traffic growth of over 8000 websites to discover the hottest trending EV companies. At the top,

How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper

Any content writer with skin in the game knows the sinking feeling that comes with the traffic “flatline of nope”

63% of Websites Receive AI Traffic (New Study of 3,000 Sites)

We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of

The Best AI Content Optimization Tools for 2025

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation

Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True

Google has said links are less important than they used to be, and most SEOs have come to accept that

Enterprise SEO Platform Buying Guide

Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it’s

How to Build an SEO Topical Map (With Template)

An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s

How to Do a Backlink Gap Analysis (With Template)

A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating

How Do AI Content Detectors Work? Answers From a Data Scientist

There are tons of tools promising that they can tell AI content from human content, but until recently, I thought

My Process for High-Quality, SEO-Friendly Articles

AI can write, but let’s be honest; it can also sound (dare I say) robotic. Without a clear process, AI-generated

35 Post-Event Survey Questions From Our Sold-Out Conference

In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered how we planned

How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)

Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove

Bidding on Branded Terms Increases Clicks by 18.3%

Get the week’s best marketing content We ran this study to find out if running paid ads cannibalize organic traffic

I Reviewed the Best AI Image Generators for 2025

I tested the most popular AI image generators to discover their greatest strengths and weaknesses. At Ahrefs, we have a

100 Most Expensive Keywords for Google Ads in 2025

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content These

Our 9 Best ChatGPT Alternatives for 2025 (So Far)

During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when

10 Tactics We Used to Sell Out a 500-Person Conference

Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin

Why I Wouldn’t Start Affiliate Marketing in 2025 (And What I’d Do Instead)

Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein

6 Takeaways From the Success of CarMats.co.uk

In May 2020, during the height of the COVID pandemic, Ash Young started an ecommerce store selling car mats in

8 Websites Driving Insane Traffic Using… Calculators

Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks

Steal 21+ Of Our Best SEO & Content Marketing Templates

It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you

15 AI Content Creation Tools to Add to Your Tech Stack

We’re not exactly short on AI content creation tools as we head into 2025—in this list, you’ll see some ol’

I Reviewed the Best AI Search Engines for 2025

I rigorously tested the most popular AI search engines to discover their strengths and weaknesses. I ran this test

The Ultimate Guide That Cost $300k to Make

We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. The Ahrefs team at

7 Ways to Spy on Your Competitors’ Ads

You don’t have to be the next James Bond to start PPC spying—all you need is a license to Ahrefs.

Brand Monitoring: 3 Must-Track Areas for Success

But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and

Estimate Your SEO Potential With This Free ChatGPT Bot

SEO potential is the measure of how much organic traffic you can generate through search engines like Google without a

7 Free and Beginner-Friendly Small Business SEO Tools

SEO often sounds more complicated than it really is. As a small business owner, you can get started for free

75 SEO Resources I (Probably) Can’t Live Without

I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO

7 Examples of Great Branded Content

At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about

SEO for (Busy) Founders

If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer.

Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study

We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they

How to Become a Thought Leader in Just 6 Incredibly Difficult Steps

I’m going to type the lamest thing I’ve ever typed and make 90% of you close the page right now.

9 Holiday Marketing Strategies for a Profitable Season This 2024

The holidays are coming up. What can you do to ensure you’re getting the most out of the season? Here

3 Best AI SEO Tools to Work Smarter, Not Harder

AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many

How to Easily Land Local Links With Digital PR

Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay

The 50 Fastest-Growing AI Companies

We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI companies around. When we published

4 Marketing Things I’m Doing Differently

Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact, I really

The 50 Top Trending Tech Startups (Q4 2024)

We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we

100 Trending Products: November 2024

Get the week’s best marketing content Here are the top 100 trending products right now, showing their growth in Google

I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising

58 Affiliate Marketing Statistics for 2024

Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard

58 Affiliate Marketing Statistics for 2024

Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard

All the best things about Ahrefs Evolve 2024

Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What

How to Find Trending Keywords for SEO

One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs.

8 PR Report Examples & Templates to Bookmark for Inspiration

At its core, a PR report is about presenting the impact of your hard work. While day-to-day PR reports get into

How SEO Can Capture Demand You Create Elsewhere

Generating demand is about making people want stuff they had no desire to buy before encountering your marketing. Sometimes, it’s

The 50 Best Bootstrapped Backlink Builders in 2024

We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this

The 100 Most Searched People on Google in 2024

Get the week’s best marketing content These are the 100 most searched people, along with their monthly search volumes. 100

11 Affiliate Marketers Share Genius Tips for 2024

I asked 11 affiliate marketers for their top affiliate marketing tips in 2024. Here are the tips they shared and how

12 Link Builders Share Strategies That Work in 2024

I asked 12 SEOs for the link building strategy that’s working best for them right now. Here are the tactics they

100 Most Asked Questions on Google in 2024

These are the 100 most asked questions on Google, along with their monthly search volumes. 100 most asked questions on

6 Things You Can Do to Compete With Big Sites

Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This is not because

8 SEO Hiring Managers Share Their #1 Interview Question

Are you frantically Googling “SEO interview questions” because you’ve got an upcoming interview like… tomorrow? If so, don’t panic—I’ve got

Unpacking NerdWallet’s SEO: 10 Things I Discovered

Nobody needs SEO like NerdWallet. Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking

I Asked 12 SEOs To Share Their Favorite SEO Books

I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola

7 Examples of Search Intent Shift (+ How To Identify It)

Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a

I Got 129.7% More Traffic With Related Keywords

A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300

What Marketers Need to Learn From Hunter S. Thompson

We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content

How to Build a Fandom by Talent-Scouting Great Content

At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think content curation

Stop Overcomplicating Things. Entity SEO is Just SEO

“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing

7 Strategies to Lower Cost-Per-Lead

SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads,

The 25 Biggest Traffic Losers in SaaS

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and

How to Adapt to the New Era of Search

Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply

How to Market When Information is Dirt Cheap

Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information,

How to Put a $ Value on Content

The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from

What Makes a Good Website? The Only 2 Things That Matter

Two things make a good website: content and functionality. Looks are nice to have but come last. Focus on these two

So You’ve Been Asked To “Humanize” AI Content

Searches for “How to humanize AI content” have grown 943% over the last 12 months. More people are trying to

8 Strategies From Actual Travel Publishers and SEOs

SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will

5 Restaurant SEO Tips Backed by Diners & Data

The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type

Crawl Me Maybe? How Website Crawlers Work

You might have heard of website crawling before — you may even have a vague idea of what it’s about

How to Become an SEO Conference Speaker

I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap

How I Rank #1 on Google

SEO content is content optimized to rank high on search engines. I’ve created plenty of them in my career. In

Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)

Want to win new business with your next SEO proposal? Let me show you how. In this article, I’ll explain what

SERP Tracking With Free Tools: A Beginner’s Toolkit

Looking for a more reliable way to check the SERPs without spending a dime? Each of these free tools allows you

Shallow Pockets? Try These 3 Truly Affordable SEO Services

In the United States, the median cost of SEO services is $1,501-$2,000 per month. This is according to our SEO

What to Expect and How to Succeed

In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather

Why Google Trusts Big Brands (But Not You)

As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and

SEO Reporting Dashboards (For 3 Different Types of Websites)

Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO

What It Is, and How to Demonstrate It to Google

Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure

Buyer Intent Keywords Convert Better. Here’s How to Find Them

Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make

10 Best Competitor Analysis Tools Under $300

Looking for a competitor analysis tool that does it all? Well, they’re a bit pricey. They can cost about $1000

Enterprise SEO Challenges & Mistakes You Need To Overcome

Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that

12 SEO Meetups You Should Have On Your Radar

Want to meet other people interested in SEO offline? Give an SEO meetup a go. In my experience, it’s one of

How to Combine SEO and Content Marketing (The Ahrefs’ Way)

SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact,

Can You Spot Google Updates with XmR Charts?

Website traffic data normally looks like this: Ups and downs, peaks and troughs. If we’re doing our job properly, we generally

How to Get Search Traffic Without Ranking for Anything

Getting to the top of Google can be quite slow. Especially so for small, new websites. And the competition can

4 Ways PPC and SEO Can Work Together (And When They Can’t)

Search engine optimization (SEO) is the process of optimizing your pages to rank in a search engine’s organic results. Pay-per-click

7 Strategies From Medical SEO Pros

Healthcare SEO is the secret to helping your organization reach more patients and clients. SEO can help you rank for

Driving Performance & Measuring Impact

Objectives and Key Results (OKRs) are a popular goal-setting framework. It helps SEOs define and measure the success of their

Unlocking Growth Through Enterprise SaaS SEO

Enterprise SaaS SEO is the practice of improving the visibility and rankings of an enterprise SaaS website in search engines.

How Mid-funnel Content Can Be Your Secret SEO Weapon

Recent changes to Google’s user interface have affected the volume and quality of organic website traffic. For instance, AI Overviews

Enterprise Link Building & The Power Of Links

Enterprise link building is the process of acquiring links to a large, enterprise company’s website to improve its visibility and